Client Success Story  > MaaP

Messaging as a Platform (MaaP)

Apple Message for Business

 

Apple Messages for Business allows customers to reach businesses using Messages from their Apple devices – iPhone, iPad, Mac, and Apple Watch.

 

Apple Messages for Business allows businesses of all sizes to save time with automated customer service and provides a secure omnichannel experience for consumers. It lets consumers set up schedules, explore items in AR, purchase products with Apple Pay, or connect to a human agent. All of this is within the messaging conversation seamlessly.

 

Apple Messages for Business enables multiple use cases to boost the digital presence of a business:

  • conversational commerce
  • customer service
  • bookings and reservations
  • mobile check-in and many more

 

The customer provides businesses of all sizes with customer engagement solutions that leverage Apple Messages for Business to accelerate their digital transformation.

 

Messaging as a Platform (MaaP) enables the potential to connect third-party businesses and messaging users with a wide range of services such as chatbots, plugins, artificial intelligence, and other industrial applications. Evolving the messaging ecosystem to Rich Communication Services (RCS) enables the operator to boost loyalty and revenue by offering ubiquitous communications across all networks (2G, 3G, 4G/LTE) and devices.

Highlights

The Telaverge complete RCS support, including (group) chat, file and video sharing, SMS/MMS interworking including store and forward function enabled the customer to deliver successful services.

Full chatbot functionality, including bot discovery, connectivity, and environment for creating and executing operator chatbots. 

A comprehensive solution encompassing the VoLTE/ VoWiFi and RCS clients, IMS Core, Voice/Video and RCS Application Server, Real-Time Charging Support, Network-Based Address Book, and Presence Server. 

Provides simple application programming interfaces (APIs) to integrate web-based applications and network assets.

Advanced security, including subscriber aliasing (hiding the identity), content scanning (scanning bot traffic), and blocking features.

Deployment options include standard in-network, hosted, or cloud-based services, with flexible commercial licensing options.

The Outcomes

Our involvement and expertise helped the customer to speed up the Time-To-Market (TTM) to support Apple Messages, which helped them become a certified Business Messaging Service Provider (MSP) for Apple messages.
Telaverge has various feature development and enhancements for the overall MaaP Platform.

Below are some of the features:

MM4 Interface support for MMS

MM7 interface support for MMS 

CDR and KPI implementation ( for MMS and Apple channels)